We build the digital layer of the restaurant experience

Dexel is an Arabic-first platform for digital restaurant menus: a page your guest opens with a scan, orders from in seconds, and that you run from one simple dashboard. We work with Gulf restaurants and cafés on everything that happens between a guest sitting down and their order arriving.

Our vision

That every restaurant and café in the Gulf has a digital menu worthy of its place and its food — fast, Arabic-first, and handsome enough that guests remember it after they leave.

Our mission

To put tools that used to belong only to large chains in the hands of every owner: an interactive menu in their own brand, orders that reach them directly, and numbers they can act on — at a price they can afford and with no technical team.

What we believe

Six rules we build on

every decision

Not slogans on a page: each one shows up in a real detail inside the product, and each one has made us turn down features that looked tempting.

Arabic first, not translated later

Everything starts in Arabic and right-to-left, with English available on every screen. We do not build an English product and bolt a translation on afterwards.

Speed is a feature, not a luxury

Your guest opens the menu at the table on mobile data. We account for every image and every second of load time, because a slow menu is a menu nobody reads.

Your brand, not ours

The page carries your name, colors, font, and display style. Our own presence on it stays as quiet as you want it.

Your data is yours

Your menu, orders, and customer numbers belong to you alone: full account isolation at the database level, no data selling, and no middleman between you and your guest.

No commission on your orders

A clear subscription, never a cut of each order. We grow when you stay with us, not by taking a slice of every ticket.

The details are the product

Category order, price clarity, image size, even a screen transition — together they decide whether a menu gets read or skipped.

Our story

It started with

a menu nobody could read

Dexel started from a scene that repeats in every restaurant: a guest points their phone at a code on the table and gets a scanned photo of a menu they have to pinch-zoom to read a price. The menu is there, but the experience is missing — no search, no appetizing photos, and no way to change one price without reprinting everything.

On the other side, the owner was paying a commission on every order that came through a middleman app, knew nothing about their own guest, and did not even own the page their dishes appeared on. We wanted the exact opposite: the page is theirs, the order reaches them, and the relationship with the guest stays between the two of them.

So we built Dexel: interactive menus with multiple display styles (Story, Reels, Classic), orders delivered over WhatsApp or straight into the dashboard, live statistics, per-table QR codes, and a dashboard any owner can run themselves in minutes. Arabic first, commission free, and in the restaurant's brand rather than ours.

Founders

The people

behind Dexel

A small team that works close to the restaurants themselves: we design, we build, and we sit with owners to see how the product is actually used.

Start your restaurant's menu today

Create your page from a ready template, adjust dishes and prices as you like, and publish it with a QR code the same day. And if you would rather talk first, we are one message away.