We make your restaurant's digital menu

Dexel is an Arabic platform that gives your restaurant its own digital menu. Your guest scans the code on the table, the menu opens on their phone, they order in seconds, and the order comes straight to you. You run all of it from one simple dashboard, on your phone or your computer.

Our vision

Every restaurant and café in the Gulf should have a fast, good-looking digital menu — whatever its size. A good menu is not something only big chains get.

Our mission

To give you the tools big chains use, at a price you can afford: a menu with your name on it, orders that come straight to you, and numbers you can read at a glance. No technical skills and no technical staff needed.

What we believe

Six rules we build on

every decision

These are not slogans. You will find each one in a detail you can see inside the product, and each one has made us say no to features that would have made us money faster.

Arabic from the start

The whole platform is built in Arabic and right-to-left, with English one tap away on every screen. We did not build an English product and translate it later.

Speed means more orders

Your guest opens the menu at the table on mobile data. We compress every image and count every second of loading, because a slow menu gets closed before it gets read.

The page carries your name

Your name, logo, colors, and font are what the guest sees. Ours stays small at the bottom, and can be removed on the higher plans.

Your data is yours alone

No other restaurant sees your menu, your orders, or your customers' numbers, and we sell them to nobody. Accounts are separated in the database itself, not just promised in writing.

We take no cut of your orders

You pay a fixed monthly or yearly subscription, and that is it. However many orders you get, what you pay us does not change, and we take nothing off any order.

Small details do the work

Category order, price clarity, image size, how fast screens change. These are what decide whether a guest finishes reading your menu or gives up.

Our story

It started with

a menu nobody could read

Dexel started from a scene you see in almost every restaurant: a guest scans a code on the table and gets a photo of a menu they have to pinch and zoom to read a small price. The menu is there, but it is uncomfortable to use: no search, no photos that make you hungry, and no way to change one price without reprinting the whole thing.

Meanwhile the owner was paying a percentage of every order to a middleman app, knew nothing about their own guest, and did not even own the page their dishes appeared on. We wanted the opposite: the page is yours, the order comes to you, and the guest is your guest.

So we built Dexel: an interactive menu with three display styles to pick from, orders that reach you on WhatsApp or straight in your dashboard, live numbers you can follow, QR codes for your tables, and a dashboard you can run yourself in minutes. Arabic from the start, no cut of your orders, and in your name rather than ours.

Founders

The people

behind Dexel

A small team that works close to restaurants: we design and build, and we sit with owners to see for ourselves how they use the product and where it gets hard.

Start your menu today

Pick a ready template, change the dishes and prices as you like, and publish your menu with a QR code the same day. And if you would rather ask us first, message us and we will answer.